The Night

The Night is a British rock band with soul and jazz influences. 

To bring their newly released album to new audiences, I developed a digital strategy focused on social media platforms, improvements to their existing website, and new ideas for video content. This included a detailed, 12-page analysis of their current online presence. I also edited existing videos from their YouTube channel into short-form content to be posted across YouTube Shorts, TikTok, Instagram, and other video-based platforms.