The Lark of Levin Down

For this project, I worked with Stuart Morris, aka Get Catweasel, to promote his single “The Lark of Levin Down” featuring Lem Parker.

I produced a content strategy to promote both the single and the Sussex Wildlife Reserve, for which the song was written. This included visiting Levin Down twice, first to gather inspiration and plan creative concepts, and later with Get Catweasel and Lem Parker to film the content. In a one-hour session, we captured several live performances and short clips, all filmed and directed by me.

I then edited the footage into engaging, short-form videos and developed a creative strategy and posting timeline for a seven-week release campaign to build momentum around the single.